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We know from providing Live in Care across the UK that a dementia diagnosis is life-changing for many people, with fear of the unknown, and no longer being able to do everything they could do as easily as before or express themselves in the way they want to. For their friends and family, it can be challenging to always find a connection and enjoy shared experiences together with their loved ones which are vital for their overall well-being.

Ben Atkinson-Willes, the founder, and CEO of Relish understands this all too well. Ben started his company in 2008 after trying and failing to find something that he could do with his grandfather when he developed Alzheimer’s. The only thing available on the market suitable for his grandad’s abilities were children’s toys and puzzles, so Ben decided to create Relish. He wanted to make a variety of products that would not only be age-appropriate and engaging but also create joyful experiences for people with dementia, their friends, and family. There are currently approximately 850,000 people in the UK living with dementia, and an estimated 54 million people worldwide. Relish designs quality and affordable activity products, games, and technology for people living with dementia and their carers.

Their products recognise and answer the varying needs of the different stages of dementia, whether that is to bring joy, stimulate the mind, spark memories, instill calm, comfort, or reassurance. Relish products can keep people with dementia physically, mentally, and socially active, crucial for their overall well-being. Indeed, the University of Worcester carried out a study to determine the effectiveness of Relish products and confirmed that 100% of professional caregivers felt they improved the quality of life of those living with dementia and brought positive changes in engagement and pleasure. Products available include:

• Jigsaw Puzzles
• Arts & Crafts
• Games
• Brain Teasers
• Radios
• Sensory Toys
• Reminiscence Activities

Dementia & Wellbeing

The mental well-being of people with dementia is crucial to overall happiness and health, improving the quality of life for both those diagnosed and their families and carers. Yet well-being is often a second or third consideration when being diagnosed, with little advice or help given on where to find resources that can bring joy, leaving people at the risk of feeling lost and understandably insecure about the future. Relish has recently developed a well-being model, built on the latest dementia thinking, that connects products with outcomes. Each of the 8 levers drives the creative process internally to ensure that products and activities always have a purpose and well-being outcome. Joy and function are combined in the design of a simple set of benefit icons, connecting it with carers and helping them navigate the benefits of every Relish product.